Knight Riders Promotional Video

Speechless, we simply sit and shake our head in dismay:

(more on the Knight Riders here)

The comments section at the Youtube host site provides a good competition for Rediff. Enjoy gems such as:

This ad-vid is awesome!!! Ignoring the stupid commentaries that underestimate our king, I hope that to these boys all turns into gold. Is so sweet the determination with which he promotes the team.

PS – if someone can explain what this video has to do with cricket, Kolkata or even Bollywood, I will be much obliged.

The Knight Riders are coming…..

I am positively excited; brimming – nay, overflowing – with anticipation and gutted by the intolerably long wait. I am figuratively salivating …………

……..because, ladies and gents, the greatest thing to happen to my old, beloved city since Parnab started gracing the quiz circuits, is here:

Yes ……. the Kinght Riders are coming – no nothing to do with David Hasselhorf – but our very own Dada-led, SRK owned, Indian Premium League franchise, the Kolkata Knight Riders !!!

Naysayers who frown upon the cattle-trade nature of the IPL player auctions will find plenty wrong with this picture. Snobs will deride the the golden yellow helmet as tacky. But little they do they realize the visual symbolism of a morphed image of a viking helmet with a cricket grill. It is exactly what provides confidence that the home team will ‘unleash…power, tear down …rivals’, ‘win every war in the battlefield’ , ‘fight for glory’ and other such amazing stuff.

The same spoil-sports may even complain about the overly ‘Flash’y website, but once you have downloaded the team anthem, a stirring composition in Bengali-Hindi-English combined, extolling you to ‘korbo, lorbo, jeetbo re’, how can it not stir the those long-dormant Robindrosongeet-suppressed Bangali-passions? If only we had this slogan 30 years ago, Kolkata would have been far ahead of the game.

And if all that doesn’t get your adrenalin pumping and rushing to the nearest store to get your own autographed helmet while singing ‘lorbo, jeetbo’ at the top of your voice, there is no way you can evade the charms of the lovable mascot, ‘Hoog Lee’! Yes a spectacularly genius piece of witty nomenclature from some enterprising copywriter. As SRK sez:”not Bruce Lee, not Brett Lee, but better than all the Lees“. Oh yeah !

Yessireee, along with jhalmuri, phuckka and the Campari mutton roll, add the Knight Riders to the irresistible delights of Kolkata. Lucky me, I get to be in Kolkata for their opener on the 20th April !!

Errr….is that John Buchanan sniggering ? How dare he……..

(Thanks to Well-Pitched for drawing attention to the Knight Riders)