A day late (the day for recovery, which I will tell you – and have a large number of people agreeing – needs to be declared a holiday), but here is the mandatory SuperBowl post.
The SuperBowl is supposed to be a culmination of the ‘football’ season in the US – with the two arguably best teams playing each other. However, more than the actual sporting event, it’s the marketing hype surrounding the game that’s more prominent. Why this particular game has attracted so much attention from marketers would be an interesting study. Anyhow, it provides an excuse to have the first party after the New Year, so its all good.
Like last year, here goes my bulleted post-SuperBowl The Party, The Event and the game, thoughts.
1. Starting-off with the food and drink: home-made chicken wings (best investment we have made on a kitchen appliance – a deep fryer) dipped in five different home-made sauces, thick juicy burgers, Nathan’s hot-dogs – all washed down with Warsteiner (from a min-keg) and an assortment of other beers.
2. In an attempt to be classy (ie pre-beer guzzling) – we had Bloody Mary cocktails. Now, Bloody Mary is more of a Sunday brunch than evening drink – but no one complained on the anachronism. I made it from scratch of course – using mixes available on supermarket shelves would have been a travesty (I ‘cheated’ only insofar as using bottled tomato juice, instead of making the puree fresh). With an unnatural lack of modesty, I have to declare that it rocked! The drink was hot and zesty with kick at the end to keep you buzzing for a while. Recipe shall be posted soon.
3. The SuperBowl Ads concept is now a victim of its hype and heightened expectations. Last year was disappointing and very few from this edition stuck in the mind. As usual, Budweiser, otherwise makers of the most awful lite beers in the world, had some of the better ones. The ‘wedding conducted auction-style’ and the ‘education of immigrants’ (featuring Carlos Mendia) were the funniest – with the Blockbuster animals trying to use a mouse a close second. FeDex was plain stupid.
4. The New York Time’s Stuart Elliot thinks, and I kid you not that all the SuperBowl commercials somehow reflected the violence of the war in Iraq ! You can’t make this stuff up.
5. Okay – we know that two black coaches were facing off in the game and it would be eventually an historical event with the first win ever by an African-American coach. But did the TV network, play-callers and ad agencies have to beat us over the head reminding it ? Prejudice will be a thing of the past only when an incident such as this happens and no one notices.
6. Probably one of the better half-time shows in recent memory (click the link for video). Prince channeling Jimmy Hendrix on a song by Dylan – priceless. Now, there were no wardrobe-malfunctions, but errr….I wonder how many complaints the FCC received for this:
7. The game itself: figuratively and literally messy in the steady rain with many turnovers and what-not. Exciting first half though. As Chicago made the punt-return touchdown, our first thought was the Ohio St-Florida game – the Bear met the same fate as Ohio St ! But I was rooting for the Colts all along and I am happy for both Peyton Manning and Tony Dungy – they have taken enough crap for supposedly being chokers. This should shut up the pundits for a while.
Now for 8 months of deciding what to do on Sunday afternoons.